A listing that opens with a smooth aerial reveal gets noticed in a way a row of front-door photos doesn't. Real estate drone video shows what buyers can't see from the street: lot size, neighboring trees, how close the beach is, the view that makes the price make sense. Done well, it sells the neighborhood as much as the house. Here is how I approach property work, from the legal basics to the shots and the pricing.
Legal Must-Dos Before You Fly
If you're paid to film a property, that's commercial work. In the US, that means you need an FAA Part 107 remote pilot certificate. Rules and airspace restrictions change, so verify current FAA requirements yourself before taking a job. Beyond that, I always think through:
- Airspace. Check your location on an FAA-approved airspace tool. Some addresses sit in controlled airspace and need authorization before flying.
- Permission. Get the owner's or agent's okay in writing, plus any HOA or local rules.
- Privacy. Don't hover over neighbors' yards or windows. Keep the camera on the subject property. Buyers and neighbors both notice.
- Insurance. Many agents and brokerages ask for proof of liability coverage.
The Real Estate Drone Video Shot List
I write this down before I leave the house, because the light and the battery won't wait. A solid property tour needs only six to eight aerials:
- High wide establishing. The home within its neighborhood, showing context like the coast, trees, or streets.
- The reveal. Start low behind a tree or roofline, then rise and tilt to reveal the front of the house.
- The orbit. A slow circle around the home at a constant distance, with the house centered.
- The pull-back. Start close to the front door and fly backward and up to reveal the lot.
- The lot pass. A sideways slide along the property line showing yard, pool, or garden.
- Top-down. A straight-down shot of the roof, pool, or landscaping, which gives a useful layout view.
- The view shot. Fly to the height of the upper floor and face outward to show what the buyer would see from the windows.
Camera Settings That Keep It Clean
Real estate wants bright, natural, and sharp. I shoot at 4K, 24 or 30 fps, with shutter around double the frame rate, using ND filters to hold it there in daylight. A standard color profile is fine for quick turnaround, but a flat profile gives more room if the sky is harsh. Check the histogram and protect the highlights on white siding and rooflines, because blown whites look cheap.
Keep the horizon level, and fly slowly. If a move feels slow in the field, it's probably about right on screen. Smooth beats fast every time.
Light and Timing
Midday sun is flat and harsh, but listing photos often must be shot when the agent says. If you can choose, aim for the hour after sunrise or before sunset when the light is warm and long. On the Central Coast, morning marine layer can be beautiful, but it can also hide the view, so check conditions and plan a reschedule. Wind matters too. If gusts are rocking the aircraft, the footage will show it, and it's better to wait.
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See the drone library →Editing the Tour
Keep the finished video short. Sixty to ninety seconds is a good target for most listings, and you can always make a longer cut for the agent. Open with the best aerial, move through the exterior, and if you have interior footage, tie it in. Use music that's calm and upbeat but not distracting, and keep the color natural. Walls and lawns should look like the real ones.
- Stabilize only if you need it.
- Correct white balance so white trim looks white.
- Add a simple title with the address and price, and nothing more.
- Deliver a horizontal version for the listing site and a vertical version for social.
What to Charge
Prices vary a lot by market, property size, and what's included, so look at what local videographers charge before you set your own. I tend to think of packages: aerial photos only, aerials plus a short video, and a full tour with interiors. Charge for the whole job, not just flying time: travel, setup, editing, and revisions all take hours. Charging too little makes it hard to cover insurance and gear, and agents will usually pay for work that reliably helps them win listings.
Be the Easy Person to Hire
Show up on time, fly safely, deliver when you said you would, and keep communication short. Agents refer people who make their life easier. The footage matters, but reliability gets you rebooked.
Story Mode Guy